William Predhomme

Predhomme Strategic Marketing (PSM) is an award-winning Canadian agency specializing in food, beverage, and agribusiness trade marketing. We develop and deliver integrated B2B and B2C campaigns across Canada and the U.S., with deep expertise in EU (Reg. 1144/OCM) and U.S. (MAP/WUSATA) export promotion programs. Our services span hosted buyer recruitment, in-market activations, private trade tastings, trade mission execution, and regulatory advisory—designed to connect producers with key retail, on-premise, and import buyers. We act as a trusted partner to global trade organizations, producer groups, and marketing consortia, helping build market presence and accelerate access to North American buyers and consumers. Our team brings industry expertise, regional insight, and a strong network of buyers, distributors, and media across wine, spirits, specialty food, and agricultural commodities.