Canada B2B Trade Marketing Partner

Predhomme Strategic Marketing (PSM) is a Canadian B2B agency specializing in trade marketing for international food, wine, and beverage alcohol sectors. We serve as a strategic partner to EU trade organizations, agriculture commissions, and consortia participating in OCM/1144-funded programs.

With a focus on the Canadian market, we design and execute compliant, high-impact campaigns that promote PDO/PGI products across all provinces and regulatory frameworks. Our team works across all channels—LCBO, SAQ, BCLDB, grocery, specialty retail, and HORECA—providing market access through events, media, trade missions, and buyer engagement.

Our client base includes leading EU consortia (e.g. Chianti Classico, Langhe, Greek PDO/PDI programs), as well as U.S. trade organizations and state commissions. We specialize in navigating Canada's provincial liquor boards and food regulations, acting as a trusted conduit between producers and Canadian trade partners.

We offer full program management, from planning to execution and reporting, tailored to the needs of OCM/1144 campaigns.