CherryAid Marketing

CherryAid Marketing is a UK marketing consultancy, based in Cheshire, England. We help food, drink and product businesses prepare to sell into UK retailers, including the major supermarkets, farm shops and independent stores.

Founder Gill Bishop is a Chartered Fellow of the Chartered Institute of Marketing, with over 20 years' experience in UK retail. She has worked on the supplier side at a UK food broker, with manufacturers in the Netherlands, Belgium and China, so she understands what UK buyers expect from overseas brands.

How we help:

• Retail readiness reviews of your brand, packaging and product story for the UK market

• UK category and competitor insight

• Buyer presentations, so you are ready for meetings with UK retailers

• Ongoing UK marketing support

Our category work recently helped a manufacturer secure a trial in 1,050 UK stores with a major retailer.